At Edward Zia’s marketing event on Tuesday evening he said “your network is your net worth”. Today I wanted to discuss what that means for us as solopreneurs because guess what? It’s not just a marketing concept. This idea applies to our greater experience of life and growing our businesses.
In the marketing context our network is the people we know, who know us and our business. This applies to your online and offline connections. So your email subscribers and facebook followers are your network as much as the people you meet at networking events in person.The quality and size of this network will determine your net worth. ie. your business success.