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shiny object syndrome

May 21, 2018 by solopreneurcoach

5 tips to curb shiny object syndrome

The latest marketing advice, the latest productivity hack… that next thing, it’s the new shiny object that can be so intriguing! It offers a potential solution, a new way. It shines bright and evokes possibility. So we stop what we’re doing and follow it, wherever it leads. Often, it leads us off track from what we’re currently doing. If you (like me) can be susceptible to shiny object syndrome and find yourself trying something new before you’ve mastered what you’re already working on, then read on, these tips are for you:

1. Keep your eyes on your own work

If you keep your focus on what’s right in front of you, you’re less likely to get distracted by other things that come up. You can easily create this focus by reviewing your goals and plan every week, at least once. Read over your key outcomes and focus on the step in your goals plan that you are currently working on. This will remind you of the importance of what you’re already doing and keep your eyes focused on your own work.

2. Catch and release

This is a good technique you can easily implement. Often the we don’t want to miss out on the potential that the shiny object may hold, whether it’s a solution or an idea. You can still capture the great idea of that shiny object, but the the key is to “catch and release”. What I mean is, capture the idea by noting it in a Dropbox Paper list and then just let it go. Let it sit in the list and think no more of it. It’s still there, you can come back to it later.

3. Unsubscribe

Take a look at all the emails that hit your inbox each week. Do they all relate to your current goals? Are they teaching you one method or many methods to do one thing? More information is not more power, it’s more confusion. You need to simply. eg. If you’re working on marketing, decide on one marketer or marketing technique to follow and unsubscribe from all other emails on marketing.

4. Embrace monogamy

It’s time to commit to your current shiny object for a specific period of time. We often decide on a course of action and, being human, expect results in a short period of time. When this doesn’t happen, we become doubtful and start believing that other options would be better…and off we go to find a shiny object. You need to give your current shiny object a realistic amount of time to come into fruition before moving on. Set a specific amount of time that you will work on your current course of action to give it a good chance to bring you the results.

5. Finish before you start

How many unfinished tasks do you currently have? Shiny object syndrome can leave behind a trail of unfinished tasks that bank up and clog your office and mental space. Start a new way to work by finishing your task before starting another. This particularly applies to smaller and less time-consuming tasks, rather than the larger projects, but the outcome is the same. By finishing one thing before you start another, you’ll be nipping that shiny object issue in the bud permanently.

Filed Under: Uncategorized Tagged With: focus, shiny object syndrome, solopreneur

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