Do you know what the purpose of your business is? Why does it actually exist? If the answer you have is something along the lines of “to make money”, then please, read on.
We’re all in it to make money, to support our lifestyles, our families etc., but ultimately your business should have an overarching purpose. This purpose is essentially your business mission statement.
Whether you create a succinct one-sentence statement, a list of key purposes or a detailed vision board -whatever form it takes- the point is to know why your business exists. Knowing this will provide enormous clarity for both you and your prospective clients. When you can clearly articulate your business purpose to others, it’s easy for prospects to see how you can help them. For example, your business purpose is to help small businesses create their first marketing plan. Knowing this helps you talk easily about your business when networking. You can simply say “I help small businesses to create their first marketing plan”. Immediately that person knows the purpose of your business and how you can help them.
Being clear about your business purpose also helps you as a busy Solopreneur to keep the big picture alive. It’s easy to get bogged down in the details of running your business and the general day-to-day of making ends meet. Having your business purpose in mind reminds you of why you’re doing what you’re doing. This is what will keep you motivated and energized. When the tasks are tedious and the days are long, having your business purpose in mind and focusing on how it will impact others will give you the energy to keep moving forward.
So, what is the purpose of your business? Write down your answer then review it in a week’s time to see how it sounds and feels. Does it sound like what you’re actually creating in your business right now? When you say the purpose out loud, how do you feel? Excited or uninspired? If it’s an excited and positive feeling, then you’re likely on the right track.