Let’s start with a definition of rapport: “a close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well.” Who wouldn’t want to experience this with their client (or any other human)? Such a relationship builds mountains of trust and a deeper relationship.Here’s how to develop rapport with your client:
Listen more than you talk
2. Listen carefully and pay attention. Don’t allow yourself to get distracted by the things around you, your phone or wondering off on your own train of thought. Stay focused on what they’re saying.
Be authentic
Don’t try to be perfect or put on a front. People can see through that and it will not generate feelings of trust with your client. Be real, be comfortable being yourself and they will respond to your authenticity.
Be genuinely interested
Put plainly- care about your client. Be interested in what is going on for them, what they are currently dealing with. Be curious. Ask questions as if you care (because you do) and show your interest in them as a person.
Be upfront & honest
Never try to deceive your client to get a sale or to look “better” than the status quo. You must be upfront and honest with them, particularly when it comes to selling your product or service. Don’t exaggerate. They will value your ability to be upfront with them about your products and what they can do for them.
Match their interaction style
You can make your client feel as if you really “get” them simply by matching their communication style. If they’re talking fast, excited and loud, respond by doing the same. Do they speak more slowly and measured, with pauses for effect? Match that style of speaking. This not only makes them feel more “heard” but also increases the effectiveness of all communication between you. You will both feel like you’re on the same page. This is a win-win.